The stunning Blake Lively has been announced as the face of Gucci’s new fragrance, Gucci Première.
It will launch exclusively at Selfridges on July 5, and the scent is described as taking inspiration from Hollywood glamour and the iconic women of Hollywood’s golden era.
Rolling out at Harrods on July 11, the fragrance will be available nationwide from July 25.
The amazing Nicolas Winding Refn has directed a short film for the fragrance, which will debut at a special event during the Venice Film Festival on September 1st 2012.
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