Rumours have been circulating that H&M are about to launch its first luxury brand. Although the high street chain has not confirmed the rumour, reports have come from a Swedish newspaper that H&M are working on a new secret project!

H&M are no stranger to luxury fashion brands, having previously collaborated with Marni, Lanvin and Versace.

H&M spokeswoman Charlotta Nemlin had this to say, “We are constantly looking at new ideas; it’s a natural part of our work. However, there is nothing new that we can [talk] about for the moment.”

For the style & fashion obsessed..

Versace and H&M collaborate

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