The Stylish World of Lou reported last month that luxury fashion house YSL was changing it’s name to Saint Laurent Paris (read here) and now today I have a picture of the new logo! We all know the famous YSL logo so why change it?
Hedi Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year and this name change is part of his makeover for the label.
I was off put by the name change but now I think I actually like it. So here it is!
I need to get my hands on YSL before it becomes eternally vintage!
What do you think of the new logo? Do you think they should change the name of the brand? Check out my Facebook page or tweet me what you think!
For the style & fashion obsessed..
It doesn’t stand out as much as the old logo
I agree but I have to say it’s growing on me. It looks a lot more sophisticated!